As CEO of major corporations for over 25+ years, I have learned a number of lessons through experience during my tenure. I summarized these leadership principles in my book Love Works detailing how to integrate “love the verb” into the leadership ethos and philosophy of any organization. 

This approach has been systematically proven to create:

  • organizations with higher employee engagement
  • lower turnover
  • more satisfied customers
  • stronger profits

Prior to becoming an author, I was the President, Chief Executive Officer, and Director of SeaWorld Parks and Entertainment, a $1.4 billion entertainment company with well-known brands such as SeaWorld Parks, Busch Gardens Parks and Discovery Cove. 

For over a decade, I served as the CEO of Herschend Enterprises, the largest family-owned theme park and entertainment company in the United States with popular brands such as the Harlem Globetrotters and Dolly Parton’s Dollywood theme park and dinner theaters.

Before joining Herschend Enterprises, I spent 20 years in the auto industry in general management and marketing roles primarily in General Motors’ Saturn and Saab divisions. I served as CEO of Saab Automobile USA from 1996 to 2000, during which Saab experienced the best sales result in its 50+ year U.S. history. In addition, I was CEO of Amazon’s car selling partner, which was sold to in 2001.

A few formalities include:

  • M.B.A. from Harvard Business School
  • B.S. from Albion College
  • I was honored to be the valedictorian of Albion College, a Rhodes scholarship finalist, an academic all-American and two sport collegiate athlete

I am currently the non-executive Chairman of Orange, a non-profit organization dedicated to the development and distribution of student, youth, and next generation curriculum to over 9,000 churches in 40+ countries. I’ve held this position for over 20 years. In addition to my duties as chairman of Orange, I consult and speak on Love Works, crisis leadership lessons, and other leadership topics designed to fit the needs of an audience.

Please visit my speaking page for a more detailed list of speaking topics. 


I long to see leaders and organizations thriving with love as a foundation and guiding principle. 


My mission is to share and impart the principles of love the verb into businesses and organizations. 

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