As CEO of major corporations for over 25+ years, I have learned a number of lessons through experience during my tenure. I summarized these leadership principles in my book Love Works detailing how to integrate “love the verb” into the leadership ethos and philosophy of any organization. 


This approach has been systematically proven to create:


 organizations with higher employee engagement

 lower turnover

 more satisfied customers

 stronger profits


Prior to becoming an author, I was the President, Chief Executive Officer, and Director of SeaWorld Parks and Entertainment, a $1.4 billion entertainment company with well-known brands such as SeaWorld Parks, Busch Gardens Parks and Discovery Cove. 

For over a decade, I served as the CEO of Herschend Enterprises, the largest family-owned theme park and entertainment company in the United States with popular brands such as the Harlem Globetrotters and Dolly Parton’s Dollywood theme park and dinner theaters.


Before joining Herschend Enterprises, I spent 20 years in the auto industry in general management and marketing roles primarily in General Motors’ Saturn and Saab divisions. I served as CEO of Saab Automobile USA from 1996 to 2000, during which Saab experienced the best sales result in its 50+ year U.S. history. In addition, I was CEO of Amazon’s car selling partner, which was sold to CarsDirect.com in 2001.

A few formailities include:


 M.B.A from Harvard Business School

 B.S from Albion College

 I was honored to be the valedictorian of Albion College, a Rhodes scholarship finalist, an academic all-American and two sport collegiate athlete


I long to see leaders and organizations thriving with love as a foundation and guiding principle


My mission is to share and impart the principles of love the verb into businesses and organizations.